Link Trust And Link Authority Preferred By Search Engines

If you want your site to be moderately to highly successful, then the first thing that you are going to have to do is looking comfortable with the search engines. Search engine marketing is here to stay, though it may change from year to year and not always resemble tomorrow what it does today. If you are having trouble getting your rankings up, then you may not be getting enough inbound links with real link authority or link trust. Search engines may see that your site is filled with "spammy" links, and thus decide that your site is spammy as well. That's why it is important not to accept just any backlink that you can get. In order to do well with your web endeavor, you need true link authority. In so doing, you will boost your own. But how can you know whether the search engine views a link with trust?

It starts with frequency. Sites that are truly link authorities have something useful to say most every day. While quality is important in the building of a site's content, that quality is negated by lazy and despondent posting practices. Your readers, in order to frequent what you have to say each day, need to know that you are going to be there for them, and that you are not going to waste their time. The attention spans of web surfers are getting shorter, and it is not because of stupidity. Instead it's because each new day, somebody has something to say. There are too many choice for your audience to remember you if you are not going to commit to your blog or site.
At the same time as you need posting frequency, you also need posting quality. After all, you could post eight times per day, seven days per week, but if all you do is rewrite other stories from trusted link authorities and create duplicate content, you will be viewed by the search engines as a bust. Information comes hard and fast this day and age, and if you are not unique, if you don't stand out from the rest of the pack, then you will be doomed to obscurity.
Once you have quality and frequency in place, you need to next turn efforts to establishing the lines of communication between your own sites and other sites with link authority. You could try to do this manually, or you could put a good software program to use for you, seeking out blogs and sites that accept backlinks. After you ensure that the site is a quality site, you can establish a partnership that will be beneficial to you both. But before you succeed at that step, you have to have a quality site yourself.