If you want to achieve sales lead or conversion to your advertising campaign, you need to think wisely about your distribution strategy. Location, think of it scientifically. The key is to know the location of your target market. Where they are normally found? Where can you engage them?
Traditional Media
These are the following: print, radio and TV. All three are saturated with all sorts of advertisements of various products or services. If you know your target market, you should know what time or day they normally watch TV, listen to the radio or pick up the newspaper. If you've done your research then you should know which time slots to buy for radio and TV, what day is best to place an ad on local and national papers or which is the best billboard location. This actually saves a lot of cost and also assures you of a higher probability of reaching your customers. Think out of the box and the more specific you are with your location, the better.
Trade Shows, Exhibits, Popular Places and the Likes
These kinds of events provide a huge venue for potential customers to go to. They are targeted to distinct audience (by industry) and give you less headache when it comes to pinpointing specific location. Be ready with your brochures, flyers and most importantly business card samples. Also try to be a sponsor to one of these events. Depending on your budget, but the key thing is to have your logo and company name visible during prestigious events like this.
Internet
You have to be a little careful when it comes to online advertising. It's a little tricky in the sense that most users are so exhausted seeing countless ads popping up. Avoid annoying users as this will discourage potential customers viewing you in a positive light. Go for social networking sites like Facebook and Twitter. Creating an account with them is super easy and free! Advertise with all your might on those sites and attract a lot of followers. For Twitter, you can even link your business card samples in your profile. Make sure you choose a great looking business card template or come up with an eye catching custom design business card sample.
The most important branding and marketing tool is business card sample. Make sure you carry a few of them with you wherever you go. You'll never know when you meet an opportunity to create business relationship. Regardless if its custom business card or using business card template, just make sure they are presentable.
Traditional Media
These are the following: print, radio and TV. All three are saturated with all sorts of advertisements of various products or services. If you know your target market, you should know what time or day they normally watch TV, listen to the radio or pick up the newspaper. If you've done your research then you should know which time slots to buy for radio and TV, what day is best to place an ad on local and national papers or which is the best billboard location. This actually saves a lot of cost and also assures you of a higher probability of reaching your customers. Think out of the box and the more specific you are with your location, the better.
Trade Shows, Exhibits, Popular Places and the Likes
These kinds of events provide a huge venue for potential customers to go to. They are targeted to distinct audience (by industry) and give you less headache when it comes to pinpointing specific location. Be ready with your brochures, flyers and most importantly business card samples. Also try to be a sponsor to one of these events. Depending on your budget, but the key thing is to have your logo and company name visible during prestigious events like this.
Internet
You have to be a little careful when it comes to online advertising. It's a little tricky in the sense that most users are so exhausted seeing countless ads popping up. Avoid annoying users as this will discourage potential customers viewing you in a positive light. Go for social networking sites like Facebook and Twitter. Creating an account with them is super easy and free! Advertise with all your might on those sites and attract a lot of followers. For Twitter, you can even link your business card samples in your profile. Make sure you choose a great looking business card template or come up with an eye catching custom design business card sample.
The most important branding and marketing tool is business card sample. Make sure you carry a few of them with you wherever you go. You'll never know when you meet an opportunity to create business relationship. Regardless if its custom business card or using business card template, just make sure they are presentable.
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