Google online advertising share this year in the U.S. market will reach 40.8%

According to ePathChina reports, market research firm eMarketer said the scale of $ 31.3 billion U.S. online advertising market continues to increase concentration, this year Google, Yahoo, AOL, Facebook and Microsoft's share totally is more than two-thirds, of which Google is 40.8%.

Google in the U.S. online advertising market share may further improve. In the U.S. Internet search advertising market, Google's share of this year will reach three-quarters.

The big winner in U.S. Internet advertising market is Facebook, its market share grew faster than Microsoft. In the top five online advertising vendors, Microsoft is the only other company to maintain growth,. End of this year, Facebook in the U.S. online advertising market share increased from 2.4 percent in 2009 to 7%, and became the third largest online advertising sales company.

Another big winner is Microsoft. Although the market share of the growth rate is much lower than Facebook, Microsoft has consolidated in the search advertising market position. Microsoft this year, U.S. online advertising market share will grow from 5.2% in 2009 to 6.1%. Microsoft search advertising revenues grew very fast, an increase of 18.3% in 2009, an increase of 22.9% in 2009, it is expected this year and next year that the growth rate is 38.9% and 48%. Cheap electronics blew wholesale ePathChina CEO Yide Huang said, " the reasons of Microsoft's search advertising business strong growth, included the search engine providing users with a high relevance of search results, and Microsoft great marketing. "

While Microsoft has become the second largest search company, if we consider the absolute numbers, its high growth rate is no less important. Microsoft search advertising revenue this year, increase as much twice as Google (23.6%), its estimates revenue will grow $ 322 million, but Google revenue will grow more than 20 billion dollars.

When explaining the success of Google, Yide Huang,the CEO of China online shop sell electrtronics ePathChina said, "the network effect let Google keep the search engine leader position. More users attract the more advertisers, in turn, it will attract more users, but Microsoft's search volume and market share are growing. "

In the scale up to $ 14.38 billion search advertising market, the four search engines share was up to 93.6%.